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John Grieve

Core Expertise:

  • Automotive Retail Strategy

  • CX, process and standards assessments 

  • Digital Retail, Lead Management and CRM

  • SaaS business development and marketing

  • GTM Strategy and dealer recruitment

  • Business Composite Management

  • Global Network Development

  • Customer Retention, Loyalty and NPS

  • 25 years experience in the Automotive Industry.


  • Director, International Marketing: Softlab (a BMW company) - Software engineering

  • VP Sales & Business Development: TPS Labs GmbH - CRM for Automotive

  • Director Operations: Webfair AG: Standards management for automotive retail and service

  • Global Account Director, Volkswagen Group: Urban Science - Automotive retail consulting solutions

  • Enterprise Director, Automotive: Freespee AB - Digital retail and lead management  for automotive

  • Country Manager, DACH: MotorK Deutschland: SaaS solutions for automotive digital retail

  • Business Development, Sophus3: Digital retail and e-commerce for OEMs

  • Consultant, Dealer process assessments: TNP Consultants

  • Automotive Management Consultant.

Key Projects & Achievements:

  • Digital retail platforms at Toyota Deutschland and Next.e.GO Mobile

  • Dealer CRM systems for Nissan Deutschland

  • Digital lead management and CX at Emil Frey Gruppe and Kia Europe

  • Business Management dealer composite system for all dealers at Volkswagen Germany

  • Rollout of global composite system at 26 VW Group NSCs for VW, LCV, Audi, SEAT and Skoda

  • Dealer standards management and auditing programme rollouts at:

- Ford of Europe: 25 markets 
Hyundai Europe: 26 markets

- Volkswagen Group: Global rollout for brands VW, LCV, Audi, SEAT and Skoda

- Nissan Europe: 26 markets

- Jaguar Land Rover: Global rollout

- CNH: Assessments and network management for Case New Holland agriculture / construction.

Education &

  • BSc (Honours) Mathematics
    Northumbria University
    Newcastle upon Tyne, UK

  • Languages: English native / German fluent.

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